Dallas Morning News, under the masthead today: "Baptists' Gentler Side: A multicity TV spot show during this week's bowl games aired to draw attention to the kinder, gentler side of Southern Baptists. See RELIGION, 1H."
The article had the typical stuff you'd expect: A little controversy never hurt anything.
I saw the ads when they aired. Nice enough, and maybe because I'm a professional Christian I was already aware of the "good works" the SBC does...
...but I wonder if you feel that you need a PR campaign to show others the "other" side, maybe you ought to re-think the mindset the created the image you're trying to sweep under the rug.
Just a thought.
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