I'm sure it all went down something like this:
Some advertising guy and some software writer get together. The advertising guy says, "Hey, do you think we can write a program that will remember everything somebodys purchases off our web site?"
The software writer says, "Yeah. We can do that."
Ad guy: "Would it also keep track of the stuff they look at and think about buying?"
The software writer says, "Sure. Simple enough."
Ad guy: "Can we make it so it'll keep that information, cross reference it with our inventory, and then...every time that person comes back to our site it'll give him or her a list of stuff they will want to buy based on all sorts of data regarding demographic buyer's patterns?"
The software writer says, "Oh, yeah. Piece of cake."
The software writer creates the program with a bunch of LOC's and the advertising pro gets the boss to cut the software writer a check big enough to put the pool in the backyard.
And everytime I'm amazed that program actually has stuff on it that I would like to purchase. So, for example, I hit Amazon.com and here was what was recommended for me:
1. Sex God: Exploring the Endless Connections Between Sexuality And Spirituality
by Rob Bell (Author) (March 2007)
2. The Onion Platinum Prestige Encore Gold Premium Collector's Collection
by The Onion Editors (Author) (November 4, 2003)
3. The Irresistible Revolution: Living as an Ordinary Radical
by Shane Claiborne (Author) (February 1, 2006)
4. JPod: A Novel
by Douglas Coupland (Author) (May 16, 2006)
5. New Millennium Funk Party
~ Various Artists (April 3, 2001)
6. Radio On: A Listener's Diary
by Sarah Vowell (Author) (December 15, 1997)
7. Organic Church: Growing Faith Where Life Happens
by Neil Cole (Author) (September 8, 2005)
8. Complete Discography
~ Minor Threat (February 26, 1990)
9. Children Playing Before a Statue of Hercules
by David Sedaris (Editor) (March 29, 2005)
10. Double Nickels on the Dime
~ Minutemen (October 25, 1990)
So, today I'm wondering what this says about my demographic buying habits as determined by the ad guy and the software writer. Little help?
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