Ignore Them At Your Peril

Today I read an article in the Business section of the Dallas Morning News.

No, I didn't get momentum rolling from the Sports section and accidentally keep going. Granted, it's rare that I travers into that realm of reading, but there was an article on how difficult it is to advertise to GenX and the Millennials.

You can read the entire article here if you're interested.

But here's the crux of why it's difficult to reach them through advertising as summed up in a quote by Chuck Underwood, a consultant who advises companies on how to speak to upcoming generations:

"They can smell B.S. from several miles away. Don't try to fool them. If you do, they will eat your lunch."

Just letting all of you know, the same goes for your individual spiritual life you live in front of them as well as how we present ourselves to them as a Church.

Consider yourselves warned.